Whether an individual is buying for personal or household use, or an organization is buying for its own use or for resale, the individual or organization would be considered
A)a prospective customer.
B)a dual-purpose marketing decision maker.
C)a potential distributor.
D)an informed buyer.
E)an end user.

Question

Quizplus · Accepted Answer

A prospective customer is someone who is considering purchasing a product or service, whether for personal, household, or organizational use.

Whether an Individual Is Buying for Personal or Household Use