The Arizona Biltmore in Phoenix is a resort hotel located less than a mile away from the Biltmore Fashion Park,a large upscale shopping mall.The hotel wants to promote its proximity to the shopping center as well as its many other amenities to convention-goers from other states.Which of the following marketing actions would MOST LIKELY help The Arizona Biltmore communicate with potential convention attendees?
A)Place an ad in the in-flight magazines of all the major airlines targeting business/first class flyers.
B)Send a mass mailing to all local businesses.
C)Set up information kiosks at several locations within the Biltmore Fashion Park.
D)Offer free made-to-order breakfasts for guests staying at the hotel on business.
E)Offer special discount rates to guests coming from the East Coast.

Question

Quizplus · Accepted Answer

Placing an ad in the in-flight magazines of major airlines targeting business/first class flyers would be the most effective way to reach potential convention-goers from other states. These flyers are likely to have more disposable income and would be more likely to stay at a high-end resort like the Arizona Biltmore. Additionally, targeting business flyers would also be more likely to attract convention-goers since they are more likely to be on business trips. Sending mass mailing to local businesses would not be effective since the hotel is targeting out-of-state convention attendees. Setting up information kiosks at the Biltmore Fashion Park would only reach those already at the shopping center and may not necessarily attract convention-goers. Offering free made-to-order breakfasts would be a nice perk for those already staying at the hotel, but may not necessarily attract new business. Offering special discount rates to guests coming from the East Coast is not the most effective option since it does not specifically target convention-goers or those likely to stay at a high-end resort.

The Arizona Biltmore in Phoenix Is a Resort Hotel Located