Pepsi Next (see the photo above)is a "mid-calorie soft drink targeted at consumers who want both taste and low calories.A potential showstopper for this product is likely to be its
A)lack of advertising on television.
B)association with similar mid-/low-calorie soft drinks that have failed in the recent past,such as Pepsi Edge and Coca Cola C2.
C)lower profit margin due the added costs of three artificial sweetener ingredients.
D)cannibalization of Diet Pepsi,which has a much larger market share.
E)use of sucrose instead of high fructose corn sugar,which tastes more like sugar.

Question

Quizplus · Accepted Answer

Pepsi Next is entering a market that has seen unsuccessful mid-/low-calorie soft drinks in the past, such as Pepsi Edge and Coca Cola C2. This association with past failures may make consumers hesitant to try the product.

Pepsi Next (See the Photo Above)is a "Mid-Calorie Soft Drink