In Figure 1-3 above,"A" represents __________ and "B" represents __________.
A)decisions by management;purchases by customers
B)employees efforts;stakeholder rewards
C)sales department;manufacturing department
D)suppliers;distributors
E)discovering consumer needs;satisfying consumer needs

Question

Quizplus · Accepted Answer

"A" represents discovering consumer needs, as it is the first step in the marketing process. "B" represents satisfying consumer needs, as it is the ultimate goal of marketing - to provide products or services that fulfill the needs and wants of customers.

In Figure 1-3 Above,"A" Represents __________ and "B" Represents __________

In Figure 1-3 Above,"A" Represents and "B" Represents