A local university offers business courses for a specific target market composed of people who currently work and want to take refresher courses to obtain certification in their chosen business field (marketing,accounting,etc. ).Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?
A)put announcements on campus bulletin boards
B)distribute promotional materials during classes
C)advertise on national television
D)advertise on local hip-hop radio shows
E)advertise in the local newspaper

Question

Quizplus · Accepted Answer

Advertising in the local newspaper is the most effective and economical way to reach the target market. This method will reach a large local audience at a lower cost compared to national television or radio advertising. Promotional materials distributed during classes may be effective but it may not reach a wide audience. Announcements on campus bulletin boards may be limiting to only those who visit the campus.

A Local University Offers Business Courses for a Specific Target