In marketing, each ________ consists of people who are relatively similar to each other in terms of their consumption behavior.
A) market segment
B) demographic cluster
C) organizational buyer group
D) ultimate consumer group
E) qualified prospect group

Question

Quizplus · Accepted Answer

A market segment consists of people who are relatively similar to each other in terms of their consumption behavior, as it involves dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

In Marketing, Each ________ Consists of People Who Are Relatively