Which of the following is the best example of an organizational buyer?
A)a mother buying milk for her young son
B)a store owner buying hand-painted slate signs to sell in her store
C)a computer programmer buying the latest game for his Xbox
D)a botanist buying a rose bush for his home garden
E)a parent buying a softball glove for a daughter

Question

Quizplus · Accepted Answer

An organizational buyer refers to a business, government agency, or other institution that purchases goods and services for use in operations or for resale. The store owner buying hand-painted slate signs to sell in her store is an example of an organizational buyer as she is buying products for resale in her business. The other choices are individual consumers buying products for personal use.

Which of the Following Is the Best Example of an Organizational