When Paulette Saw the Dress in the Store Window,she Knew

When Paulette saw the dress in the store window,she knew two things.She had to own the dress,and she could not afford it at its current price.As she visited the dress in the store,she thought of the dress as her own and believed no one else would buy it.It seems she was right because no one else did buy it and the store had to reduce its price by 30 percent in order to dispose of it.This made it affordable for Paulette,who took advantage of a(n)

A) negative markup.
B) markup elimination.
C) markdown.
D) liquidity reduction.
E) increase in net margin.