There is no single generic marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the kind and complexity of the organization, and
A)the time frame.
B)the competition.
C)available resources.
D)the target audience and purpose.
E)the financial investment needed.

Question

Quizplus · Accepted Answer

The target audience and purpose are essential components that shape the marketing plan. Identifying the target audience and their needs, preferences and behaviors, as well as the purpose for the organization to undertake marketing activities, aid in the development of a tailored marketing strategy. While other factors such as time frame, competition, available resources and financial investment, may also influence the marketing plan, they are not the primary determinants.

There Is No Single Generic Marketing Plan That Can Apply