There is no single generic marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the target audience and purpose, and
A)the time frame.
B)the competition.
C)available resources.
D)the financial investment needed.
E)the kind and complexity of the organization.

Question

Quizplus · Accepted Answer

The kind and complexity of the organization influence the structure and content of a marketing plan, as different organizations have varying needs and capabilities.

There Is No Single Generic Marketing Plan That Can Apply