Which of the following statements about marketing plans is MOST ACCURATE?
A)A marketing plan has little or no value unless it projects plans at least ten years into the future.
B)It is important to use the exact market plan format regardless of the product or industry.
C)Although sales figures will vary greatly,the marketing plan for a small family-owned food store will be almost identical to the marketing plan of a large supermarket chain,if written correctly.
D)Although the target audience and purpose affect the design of a marketing plan,the type of industry plays a relatively small,if any,role in its design.
E)In truth,no single "generic" marketing plan applies to all organizations or all situations.

Question

Quizplus · Accepted Answer

Marketing plans must be tailored to fit the unique characteristics of an organization and its products or services. Therefore, there is no one-size-fits-all approach to creating a marketing plan. It is important to consider the specific industry, target audience, and purpose of the plan when designing it. Additionally, projections for ten years into the future may not always be feasible or necessary in a marketing plan.

Which of the Following Statements About Marketing Plans Is MOST