The target audience and purpose affect the format of a business or marketing plan.For example,an element such as the level of detail should reflect
A)the kind and complexity of the organization.
B)the educational background of the key personnel.
C)the investment potential of the investors.
D)how well you know your audience.
E)whether the plan is for a product or service.

Question

Quizplus · Accepted Answer

A neighborhood restaurant has a less detailed marketing plan than Apple,which serves international markets.The restaurant's plan would be relatively simple and directed at serving customers in a local market.In Apple's case,because there is a hierarchy of marketing plans,various levels of detail would be used-such as the entire organization,the strategic business unit,or the product/product line.Elements included in a particular marketing plan depend heavily on the kind and complexity of the organization.

The Target Audience and Purpose Affect the Format of a Business