There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies?
A)Do not use a business plan unless you plan to borrow at least $100,000.
B)Include as attachment the résumés for all key players in your management team.
C)To save paper, send the plan in digital (Adobe Acrobat PDF) format to all potential investors.
D)Use numbers for impact.
E)Use different color fonts or paper to represent different sections of your plan.

Question

Quizplus · Accepted Answer

Using numbers and statistics can help make your business plan more impactful and convincing to potential investors or stakeholders. This can include financial projections, market research data, and other quantifiable information.

Answer: B
 Including résumés for key members of your management team can help demonstrate their qualifications and expertise, which can be an important factor for investors when evaluating the potential success of your business.

Answer: C
 Sending the plan in digital format can save on printing costs and make it easier to distribute to potential investors or stakeholders. However, using different colors or fonts to represent different sections of the plan may not be necessary or appropriate in all cases.

Answer: A and E
 A is incorrect as a business plan can be useful even without seeking a large loan. E is incorrect as using different colors or fonts may make the plan appear unprofessional and is typically not recommended.

There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing