To help buyers see the many different uses for Howlin' Coyote Chili,Paradise Kitchens,Inc.
A)sponsored a recipe contest with the first prize being a trip for two to Mexico.
B)offered recipes printed on the inside of the packages,at in-store demonstrations,and on coupons.
C)used a "buy-one-get-one-free" (BOGO)sales promotion tactic.
D)televised a series of short but informative commercials on The Food Network cable TV channel.
E)published small full-color illustrated pamphlets as buyer incentives to its wholesalers.

Question

Quizplus · Accepted Answer

Offering recipes printed on the inside of the packages, at in-store demonstrations, and on coupons is the best choice because it provides convenient access to cooking ideas and inspiration to people who have already purchased the product or are considering buying it. It also helps to associate the brand with cooking versatility and creativity. The other options may have some benefits, but they are either too expensive (A), not scalable (D), or not focused on the target audience (C, E).

To Help Buyers See the Many Different Uses for Howlin