Efforts to institute marketing metrics will fail if there is
A) conflicting product usage research.
B) a focus on technology within the firm.
C) financial pressure.
D) a lack of agreement on the role of marketing.
E) a lack of agreement on the role of sales.

Question

Quizplus · Accepted Answer

A lack of agreement on the role of marketing can prevent the establishment of clear marketing goals, making it difficult to determine appropriate metrics. Without clear goals, it is challenging to identify meaningful metrics. Conflicting product usage research, a focus on technology, financial pressure, and a lack of agreement on the role of sales can all be addressed with clear marketing goals and metrics.

Efforts to Institute Marketing Metrics Will Fail If There Is