By creating the role of a customer quarterback (an employee who greets customers when the store is busy, assesses their shopping needs, and then instructs other employees), ACE Hardware has successfully
A) increased product sales.
B) downsized the number of employees.
C) focused customer attention on specific brands.
D) converted mission shoppers to competitive loyals.
E) improved customer satisfaction.

Question

Quizplus · Accepted Answer

By having a dedicated employee to greet and assist customers during busy times, ACE Hardware is improving customer satisfaction. This creates a more positive shopping experience for customers and can lead to repeat business and word of mouth referrals.

By Creating the Role of a Customer Quarterback (An Employee