While advertising creates only a short-term gain, _________ creates twice as much long-term value for a firm.
A) event marketing
B) direct marketing
C) public relations
D) social media
E) word of mouth

Question

Quizplus · Accepted Answer

Word of mouth creates twice as much long-term value for a firm compared to advertising, which is often seen as generating only short-term gains. This is because word of mouth can lead to sustained customer interest and loyalty over time, amplifying the value of initial marketing efforts.

While Advertising Creates Only a Short-Term Gain, _________ Creates Twice