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One of the Ways That Air Products and Chemicals Inc

Question 24

Multiple Choice

One of the ways that Air Products and Chemicals Inc. focuses on opportunities through its customer loyalty process is to


A) identify areas of weakness among its sales force.
B) segment customers based on a loyalty index.
C) prioritize sales strategies with business objectives.
D) identify and foster organizational buy-in on critical customer requirements.
E) place an emphasis on external communications.

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