One of the ways that Air Products and Chemicals Inc. focuses on opportunities through its customer loyalty process is to
A) identify areas of weakness among its sales force.
B) segment customers based on a loyalty index.
C) prioritize sales strategies with business objectives.
D) identify and foster organizational buy-in on critical customer requirements.
E) place an emphasis on external communications.
Correct Answer:
Verified
Q19: Compared to customer satisfaction, customer complaints have
Q20: Customers can instantly communicate with the world
Q21: Once customers have been classified on a
Q22: The first step to building customer loyalty
Q23: Traditional segmentation methods do not work on
Q25: Instead of thinking about how to convert
Q26: Customers classified as at risk represent
A) loyal
Q27: Even with data from customer satisfaction surveys,
Q28: An internet session that lasts less than
Q29: Building customer loyalty is
A) tantamount to conducting
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