Building customer loyalty is
A) tantamount to conducting a survey.
B) a one-time project.
C) an ongoing process.
D) a marketing communications function.
E) a sales function.

Question

Quizplus · Accepted Answer

Building customer loyalty is an ongoing process that requires continuous effort and attention. It involves creating positive experiences for customers, providing excellent service, and nurturing long-term relationships. It is not a one-time project or a specific marketing or sales function, although both of these can contribute to the overall effort of building customer loyalty.

Building Customer Loyalty Is