Despite focusing on the brand, innovation, and product quality, the Lego Group of Denmark was in trouble because its channel strategy
A) offered too many channels.
B) focused only on low-cost channels.
C) had not kept pace with the changing environment.
D) did not have buy-in from the sales force.
E) didn't touch customers at each point.

Question

Quizplus · Accepted Answer

The statement mentions that Lego's channel strategy had not kept pace with the changing environment, suggesting that the issue was with the alignment of the strategy with the external factors impacting the market. This implies that Lego may not have adapted its channel strategy to match changes in customer behavior or technological advancements, leading to challenges in effectively reaching and engaging with customers.

Despite Focusing on the Brand, Innovation, and Product Quality, the Lego