To reduce channel conflict, Sony makes it hard for the consumer to comparison shop by tweaking features on each item so different channels are not really competing to sell the "same" product.

Question

Quizplus · Accepted Answer

This statement is describing a strategy called "product differentiation," where a company intentionally creates differences between products sold through different channels to avoid direct competition and reduce channel conflict. Sony is known for using this strategy to some degree, often adjusting features or specifications on their products for different retailers or markets.

To Reduce Channel Conflict, Sony Makes It Hard for the Consumer