As a marketing mix element, price
A) is considered first.
B) is determined by the competition.
C) is unrelated to the overall marketing strategy.
D) has little impact on profit.
E) is underutilized.

Question

Quizplus · Accepted Answer

Price is often underutilized as a strategic tool in the marketing mix, as businesses may focus more on product, promotion, and place, but effective pricing strategies can significantly impact profitability and market positioning.

As a Marketing Mix Element, Price