The strategic definition of a product is
A) a tangible good.
B) a service.
C) an item on the order form.
D) the totality of the customer's experiences.
E) what a company makes in a factory.

Question

Quizplus · Accepted Answer

The strategic definition of a product refers to the totality of the customer's experiences with the product, which includes not only the tangible good or service but also factors such as brand image, customer service, and marketing. Therefore, option D is the correct answer. Options A, B, C, and E are incorrect as they only refer to particular aspects or components of a product, rather than the overall definition.

The Strategic Definition of a Product Is