D-Base Transformers Inc. learned that customers do not buy product features or attributes; they buy
A) the core product.
B) the functional product.
C) the augmented product.
D) the potential product.
E) the product warranty.
Correct Answer:
Verified
Q10: The potential product is
A) product features or
Q11: To build a strong brand, focus on
Q12: In order to set yourself apart from
Q13: The friendliness of Starbucks' staff and their
Q14: One of the steps in the brand-building
Q16: Eliminating worries about delays in construction is
Q17: Starbucks' friendly staff and speed of service
Q18: Nike's athletic shoes provide its customers with
Q19: The strategic definition of a product is
A)
Q20: By making technology fun and easily accessible
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