To build a strong brand, focus on the potential product and not the
A) core product.
B) functional product.
C) augmented product.
D) "true" solution the customer seeks.
E) customer warranty.

Question

Quizplus · Accepted Answer

The core product refers to the basic benefit or service that satisfies the customer's need. Focusing on the potential product involves considering future enhancements and innovations that can strengthen the brand.

To Build a Strong Brand, Focus on the Potential Product