One of the steps in the brand-building process is
A) focusing on the core product.
B) focusing on product attributes.
C) creating a brand identity.
D) executing a sales strategy.
E) developing a pricing strategy.

Question

Quizplus · Accepted Answer

Creating a brand identity is one of the key steps in the brand-building process. This involves developing a unique name, logo, and overall image that sets the brand apart from competitors and communicates its values and personality to consumers. While focusing on the core product and product attributes is important, these steps come after establishing a strong brand identity. Executing a sales strategy and developing a pricing strategy also come later in the brand-building process.

One of the Steps in the Brand-Building Process Is