Businesses that adopt a tactical view of brand building
A) develop true innovations.
B) create customer value.
C) make minor changes to existing product offerings.
D) create a brand identity.
E) refresh the brand.

Question

Quizplus · Accepted Answer

Businesses that adopt a tactical view of brand building usually focus on making minor changes to their existing product offerings to stay relevant in the market. This approach is more about maintaining the current brand identity rather than creating a new one or developing true innovation. Refreshing the brand may also be a part of this approach, but the primary focus is on tactical changes to the existing product or service. Creating customer value can be a goal but it's not necessarily exclusive to this approach.

Businesses That Adopt a Tactical View of Brand Building