The set of associations the marketing strategist wants to create or maintain in the minds of customers is known as the
A) brand identity.
B) product life cycle.
C) customer segmentation strategy.
D) product concept.
E) functional strategy.

Question

Quizplus · Accepted Answer

The set of associations the marketing strategist wants to create or maintain in the minds of customers is known as brand identity. It includes the perception of the brand's personality, values, benefits, and unique selling proposition. The other options are not related to this specific concept.

The Set of Associations the Marketing Strategist Wants to Create