While brand identity is strategic, brand image is what actually is achieved in the marketplace.

Name: While brand identity is strategic, brand image is what actually is achieved in the marketplace.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

Brand identity is a company's planned and strategic way of presenting themselves to their consumers, but brand image is the actual perception and reputation that the brand has in the market. Therefore, brand image is what is achieved in the marketplace.

While Brand Identity Is Strategic, Brand Image Is What Actually