The equity in the brand resides in the brand itself, not in the mind of the customer.

Name: The equity in the brand resides in the brand itself, not in the mind of the customer.
Brand: Quizplus
Rating: 4.8 (28 reviews)

Question

Quizplus · Accepted Answer

The equity in the brand resides in the mind of the customer, as it is based on their perceptions, experiences, and associations with the brand. It is the customer's perception of the brand that ultimately determines its value and success.

The Equity in the Brand Resides in the Brand Itself