Businesses today face the challenge of
A) customers who are less price-sensitive.
B) sustaining competitive differentiation.
C) fewer media and channels.
D) increased customer loyalty.
E) fewer new product introductions.

Question

Quizplus · Accepted Answer

With the increasing competition in the market, sustaining competitive differentiation becomes a major challenge for businesses. To stand out from the crowd, businesses have to constantly come up with new and innovative ways to offer unique value propositions to their customers. This requires a dedicated effort towards research and development, marketing, and customer service.

Businesses Today Face the Challenge of