By offering all customers the same value proposition, businesses run the risk of
A) customers becoming less price-sensitive.
B) a competitor entering the market to satisfy unmet needs.
C) customer segmentation.
D) providing direction to the sales force.
E) reducing resources.

Question

Quizplus · Accepted Answer

By offering all customers the same value proposition, businesses may fail to meet the specific needs of certain customers. This creates an opportunity for a competitor to enter the market and offer a more tailored value proposition to those customers. This is why customer segmentation and targeting is important for businesses to differentiate themselves and satisfy the needs of their specific target audience.

By Offering All Customers the Same Value Proposition, Businesses Run