Without market segmentation, salespeople
A) do not know what to offer customers.
B) increase prices.
C) charge for the value they create.
D) withhold too much from the customer.
E) determine the marketing communications strategy.

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics. Without market segmentation, salespeople would not know what type of product or service to offer to which customer group. They would not have a clear understanding of what the customer wants or needs, leading to confusion and possible loss of sales.

Without Market Segmentation, Salespeople