Customers differ based on
A) their willingness to pay.
B) the size of the sales force.
C) the market share of the business.
D) the marketing communications strategy.
E) the sales execution plan.

Question

Quizplus · Accepted Answer

Customers differ based on their willingness to pay, which relates to their buying power and the value they put on the product or service being offered. The other options may be relevant factors for a company, but they do not directly impact the differences between customers.

Customers Differ Based on