To overcome the limitations of demographics as a segmentation variable, researchers turned to
A) geographic segmentation.
B) income segmentation.
C) age segmentation.
D) gender segmentation.
E) psychographic segmentation.
Correct Answer:
Verified
Q1: The business world has seen an explosion
Q2: A marketer that does not recognize customer
Q4: Cessna, the aircraft manufacturer, focuses its efforts
Q5: W. L. Gore & Associates successfully marketed
Q6: With only one value proposition, a business
Q7: Targeting upmarket travellers and training staff to
Q8: Supermarkets and drug stores require manufacturers to
Q9: Without market segmentation, salespeople
A) do not know
Q10: In a survey of executives at 200
Q11: If a health clinic decides to offer
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents