Companies that try to push a good or a service on customers are destined to fail without a proper understanding of
A) the competition.
B) media planning.
C) customer needs.
D) advertising research.
E) the marketing mix.

Question

Quizplus · Accepted Answer

Understanding and meeting customer needs is crucial for the success of any business. Without knowing what the customer wants and needs, it is difficult to provide a product or service that they will find valuable and be willing to pay for. While the other options (competition, media planning, advertising research, and marketing mix) are also important components of a successful marketing strategy, they are all secondary to understanding the customer.

Companies That Try to Push a Good or a Service