Unlike qualitative research methods, survey research is used to collect data from
A) a small group of customers
B) a large sample of respondents
C) focus group participants
D) depth interview participants
E) researchers who become the customer

Question

Quizplus · Accepted Answer

Survey research is typically used to collect data from a large sample of respondents in order to generalize findings to a larger population.

Unlike Qualitative Research Methods, Survey Research Is Used to Collect