One problem that companies face is that by the time the research takes place,
A) the marketing budget is spent.
B) competitors beat them to the marketplace.
C) the market opportunity may have passed.
D) the secondary research is outdated.
E) the focus group participants are no longer customers.

Question

Quizplus · Accepted Answer

Timing is crucial in business, and if research takes too long to be completed, analyzed, and acted upon, the market opportunity that the business intended to capitalize on may have already passed by the time they act. This can result in competitors beating them to the marketplace, which ultimately affects the company's potential revenue and growth.

One Problem That Companies Face Is That by the Time