Most competitors look the same, offer the same value, and commoditize the industry because they
A) offer complementary products.
B) focus on a common set of appeals.
C) focus on different types of buyers.
D) co-create value with the customer.
E) conduct similar research studies.

Question

Quizplus · Accepted Answer

When competitors focus on a common set of appeals, they tend to look the same and offer the same value, which ultimately commoditizes the industry. This is because they are not differentiating themselves enough to stand out to customers. Offering complementary products or focusing on different types of buyers could still lead to differentiation, while co-creating value with the customer and conducting similar research studies may not necessarily result in a commoditized industry.

Most Competitors Look the Same, Offer the Same Value, and Commoditize