Secondary research techniques are also known as exploratory research techniques.
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Q47: Firms that take a product-centric approach to
Q48: In ethnographies, the researcher becomes a customer
Q49: While formal market research is useful, do
Q50: All questionnaires contain questions about feelings and
Q51: By letting customers customize their own experience,
Q53: By offering food services at movie theatre
Q54: Reliable, unbiased research can only come from
Q55: Secondary research cannot identify what gaps exist
Q56: Participant observation is a process where the
Q57: Companies can only create customer value if
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