All questionnaires contain questions about feelings and attitudes, behaviour, and demographic variables.
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Q45: A focus group is a great way
Q46: Questionnaires are good for counting and summarizing
Q47: Firms that take a product-centric approach to
Q48: In ethnographies, the researcher becomes a customer
Q49: While formal market research is useful, do
Q51: By letting customers customize their own experience,
Q52: Secondary research techniques are also known as
Q53: By offering food services at movie theatre
Q54: Reliable, unbiased research can only come from
Q55: Secondary research cannot identify what gaps exist
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