While the prices that consumers pay are often inflexible,a significant number of final prices paid in business-to-business transactions are negotiated.

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Business-to-business transactions often involve negotiations over price, terms, and conditions. This is because the volume of the purchases made by businesses is typically much larger than those made by individual consumers, and therefore, the stakes are higher. Additionally, many businesses have procurement departments or dedicated buyers whose job it is to negotiate the best possible price and terms with suppliers.

While the Prices That Consumers Pay Are Often Inflexible,a Significant