When the introduction of a new product takes sales away from the firm's existing products,it is known as ______.

Name: When the introduction of a new product takes sales away from the firm's existing products,it is known as ______.
Brand: Quizplus
Rating: 4.8 (59 reviews)

Question

Quizplus · Accepted Answer

Cannibalization occurs when the sales of a new product come at the expense of sales of the firm's existing products. It is called cannibalization because the new product is eating into the sales and profits of the existing products.

When the Introduction of a New Product Takes Sales Away