In the face of exchange rate volatility,developing a pricing strategy must address two key issues:

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In the face of exchange rate volatility, developing a pricing strategy must address both market share and profit margin. Market share is important to maintain and increase market presence, but profit margin is crucial for financial stability and sustainability. A pricing strategy that balances these two factors will allow a company to weather exchange rate fluctuations while remaining profitable. Market selection and segmentation and workforce considerations are also important for overall business strategy, but are not directly related to addressing exchange rate volatility.

In the Face of Exchange Rate Volatility,developing a Pricing Strategy