In the face of an appreciating yen,Toyota should consider

Question

Quizplus · Accepted Answer

Investing in U.S. production facilities would allow Toyota to produce cars in a region where the yen's appreciation would not have as great an impact on costs. Additionally, increasing research and development investment would allow Toyota to stay competitive by developing new technologies and improving efficiency in production. Focusing on the low end of the market may not be as effective as Toyota's brand is associated with quality and reliability, rather than low cost.

In the Face of an Appreciating Yen,Toyota Should Consider