Which of the following is generally a licensing rather that an exporting opportunity for a multinational looking to expand globally?
A)The firm has a product that can be shipped without adaptation.
B)The firm is seeking to market a specific product or process technology that can be written down and transmitted objectively.
C)The firm has a product such as a new device that is technologically advanced.
D)A firm that has a specialized cost-saving equipment.

Question

Quizplus · Accepted Answer

Licensing involves granting permission to use a firm's intellectual property or technology to another party in exchange for royalties or fees. This often involves the transfer of a specific product or process technology, which can be documented and transmitted objectively. Option B describes this scenario, while the other options involve physical goods or specialized equipment, which would typically involve exporting rather than licensing.

Which of the Following Is Generally a Licensing Rather That