An advantages of customer involvement in a service process is that:
A)if the customers are price sensitive,they might feel they are receiving more value.
B)dealing with the unique needs of each customer make the process more capital intensive.
C)accommodating the needs of each different customer can make the process less divergent.
D)measurement of quality becomes more difficult.

Question

Quizplus · Accepted Answer

If customers are involved in the service process, they may feel that they are receiving more value for their money, which can increase their satisfaction and loyalty to the company. This can help the company to retain customers and attract new ones through positive word-of-mouth referrals. Prices can also be adjusted to reflect the value added by the customer's involvement.

An Advantages of Customer Involvement in a Service Process Is