The Forsite Company is screening three new product ideas.Resource constraints allow only one idea to be commercialized at the present time.The following estimates have been made for the five performance criteria that management feels are most important.If the five criteria are equally weighted,what are the best and worst alternatives?

Question

Quizplus · Accepted Answer

To determine the best alternative, we need to calculate the total score for each option by summing the scores for the five performance criteria.

For option A, the total score is (7+5+5+5+7) = 29
For option B, the total score is (8+6+8+6+6) = 34
For option C, the total score is (6+7+6+8+5) = 32

Therefore, option B has the highest score and is the best choice. Option A has the lowest score and is the worst choice.

The Forsite Company Is Screening Three New Product Ideas