________ uses a firm's flexible processes to generate a wide variety of personalized services or products at reasonably low costs.

Question

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Mass customization is the process of using flexible processes in such a way that a wide variety of personalized products or services can be produced at low costs. It involves harnessing the benefits of mass production, such as economies of scale, while catering to the specific needs of individual customers. Channel assembly refers to the use of distribution channels to add value to a product or service, while postponement involves delaying the final assembly of a product until the customer has placed an order. Forward integration involves a company expanding its business into activities that are closer to the end customer, such as opening retail stores.

________ Uses a Firm's Flexible Processes to Generate a Wide