A number of weight loss products advertised on television feature doctors who note the safety and effectiveness of the product.This approach to convincing viewers to purchase the product is an example of the _______________ influence tactic.

Question

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The use of doctors to assert the safety and effectiveness of a weight loss product is an example of the legitimating influence tactic, which involves using an authority figure to validate the product or service being sold. The doctors' credentials and expertise are used to provide a sense of legitimacy and credibility to the weight loss product being advertised.

A Number of Weight Loss Products Advertised on Television Feature